The Wella EIMI Bold Move Matte Texturising Paste is your go-to solution for achieving effortlessly stylish, textured hairstyles with a matte finish. With a generous 150 ml volume, this paste allows you to shape and mold your hair with ease, ensuring a chic look that lasts all day long.

This versatile paste creates a relaxed, tousled effect, making it ideal for both everyday wear and special occasions. Suitable for all hair types, it provides a strong hold without the stiffness, allowing for a natural finish that feels as good as it looks.

With Wella EIMI Bold Move, achieving your desired style is a breeze, whether you’re going for polished updos or carefree waves. Simply apply a small amount to dry hair and sculpt your texture to perfection.

Note: If you opt for the tester version, it may arrive without a box or in simplified packaging.

Craft stylish hairstyles with Wella EIMI Bold Move.

Wella has been a trusted name in professional hair care for over 140 years, blending innovation with tradition to remain a leader in the beauty industry.

The lightweight texture of this paste ensures easy distribution through your hair, creating a natural look that’s effortlessly chic.

Experience Wella EIMI Bold Move and express your unique style today!